Daniel 1:1-15
Light belongs in the darkness… It’s not becoming defiled by the darkness but bringing light & truth into the dark places – We need wisdom and understanding to do this.
God is calling us out of our “Comfort Zone.” And wants us to have understanding of how things works so we can go in and establish His Kingdom there.
It’s God’s heart for us to get involved in real life areas. Go beyond my sphere to impact the entire world.
We need to
- Understand God’s heart in media.
- Do it with excellence.
- Verse 8 – set boundaries based on God’s truth to protect what is valuable.
Study Daniel and see it through the eyes of God’s mandate to us to infiltrate and bring His Kingdom to earth. Daniel was a man of prayer; notice how they stood up for the FAME & Glory of God.
If you read on in Daniel you’ll notice that even when faced with Death, the message of their life stood true. “WE WILL NOT DEFILE OURSELVES, WE WILL NOT BOW TO THE IDOLS OF THE WORLD”
They passed the test of fire… Literally (Daniel 3:16-18 “King, our God is able to deliver us, but even if he doesn’t, Let it be known that we will not bow or worship your idols”)
God is raising up a MEDIA ARMY and their weapons won’t be guns, swords, machine guns… The weapons will be LOVE, HUMILITY & GRACE. (Julie Myries – IHOP) This is the heart behind why I do what I do. Why I feel passionate about Media & Business.
(Opening image: Picture of a billboard in the jungle)
Would you design an excellent billboard and then put it in the middle of the jungle? Off course not. Why?
- Who will see it
- Not smart
- It’s a waste of investment
Our Topic: “Web Usage - understand how to use media & graphics to market a conference/event to your target audience”
A huge topic to cover but the ultimate goal of marketing is to clearly communicated to your target audience. (Glenn Review)
3 Marketing Goals & things to consider b/f you start your promotion are:
- Identify who is your audience
- Identify where your audience is at then GO there.
- Identify with your audience
What is marketing? Management process through which goods and services move from concept to the customer
We all engage with marketing & promotional tools everyday in our daily lives.
Some marketing tools are:
- People & Referrals – Do a good job & people will be happy and tell others about you. Its one of your greatest assets.
- Websites
- Social media networks – This is free marketing. Website like Facebook, Twitter etc are social networks that host thousands of people. It’s the best place to get your information out quick for free. (Be wise how you manage your personal life on social network)
- Radio Ads (Jingles)
- Fliers, brochures
- Billboard signs
Companies spend thousands of dollars every year on marketing their products, services.
WHY?? They’ve gotten the revelation that we need to actively engage with a material over and over using our 5 senses for it to get down into our heart. (ex, Geico, Dell).
Our Actions generate from the heart not the mind. Prov 4:23 “Guard your heart with all diligence for out of it flows the issues of life.” The world understands this truth.
God understood how to get something into our system. Deut 6:4-9 “Listen O Israel! The Lord is our God, the Lord alone. And you must love the Lord your God with all your heart, all your soul, and all your strength and you must commit yourself wholeheartedly to these commands that I am giving you. (Notice the order… Heart & soul – Internal stuff from our inner most core, then Strength – outward manifestation, action)
I believe God was outlining his marketing/ promotional tactic in how to get things from our mind to our heart (The generating center of our lives)
This is how: Repeat them again and again to your children, Talk about them when you are at home and when you are on the road, when you are going to bed and when you are getting up. Tie them to your hand and where them on your forehead as reminder. Write them on your doorpost of your house and on your gates.
You’ll notice our senses are continually engaged with the product “love God & Obey his commands.
PRINCIPLES OF WEB/GRAPHIC DESIGN
Ensure that the content you deliver is of a high standard, & targeted to your audience. This applies to your blog, copy writing, online video, pictures and every form on content on your website.
Needs to draw your audience, get their attention.
Website Design
Is your information clear & do they know what to do. “Call to action”
Is your site easy to navigate. (bad example is flash sites – have to start over & over)
In regards to website, most pple don’t like to scroll so most of your important information needs to be above the fold
We live in the Caribbean, majority have low Internet speed. Nothing is worst than waiting for a site to load, so it’s good to ensure your images are at an appropriate size (5 – 15Kb)
There is something far more important when creating a website than the system that you use or the look. It’s your conversion rates and it’s a measure of how effectively the content of your website engages your website visitors. Simply put, did your site do what you need it to do….
Free Cheap Advertisement
- Social media – Facebook, twitter, (popular) - A large percentage of the world uses social media… and business wants to get there b/c it’s a free way to target a wide range of people
- Email Marketing – Send consistent mail out – I.e IHOP’s Onething conference does an excellent job of emailing us reminding us of the upcoming event and what to expect. It’s graphical and not texty so people can breathe as they go through it.
Marketing your product? (YWAM ministry)
How are we continually communicating our vision and mission as YWAM. Not just seeking support, or money but asking the question, “WHY DOES YWAM _______ exist” and how and I making people aware.
Ways to do it
- Referrals
- Hospitality
- Share the Vision/history
- Personal lifestyle
Often we stop at referrals but we need to go beyond. We need to see the priority of doing more, developing sites etc.
- Publications
- Prayer cards (in public places – take one =P)
- Photos
YWAM base should work towards having a (CRIT TEAM) Communication Research and Information Technology (CRIT team)
http://www.crit.ywamcommunication.org/index.php?option=com_content&view=article&id=45&Itemid=54&lang=en
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